Sell to talent leaders. Build the team that does it.
Do Better helps talent and HR tech founders win the buyers they keep losing after the demo, and hire the people who sell for them. We've sat on the buying side. We know what happens in the room after you leave.
YOUR DEMO WENT WELL.the deal stillstalled.
HR and talent leaders don't buy alone. IT, Legal and Finance all get a say, and most deals stall after the demo: integration worries, adoption fears, a budget that moves. Founders rarely hear those conversations. We've been in them.
Every month another AI tool tells a story that sounds like yours. The founders who win say clearly how people stay in control of the hiring decision. Most aren't saying it well yet.
Your product isn't the problem. The translation is.
Not sure where it's breaking? Book a Consultation →
Most founders start with one door and end up using both. Once the story works, the next question is who tells it.
Hiring at director level and above? Executive Search →- 1.
Consultation
Thirty minutes. We find out which door you need.
- 2.
Audit
We diagnose before we recommend anything.
- 3.
Plan
The only proposal you'll get. We don't price work we haven't diagnosed.
- 4.
Agreement
Ongoing advisory or a scoped build, whichever the Plan calls for.
Most people aren't failing because they lack talent. They're failing because nobody has told them the truth about what's actually broken. That's the only conversation worth having.
Desiree Goldey is a certified coach and founder of Do Better Consulting. Based in Austin, TX, she challenges outdated norms in leadership and hiring with practical strategy, resilience, humor, and directness.
THE WORK
IN PRACTICE
The pattern of what actually changes.
A founder came to us eight months into a bad hire they knew was wrong at month two. We didn't just help them replace the role. We helped them understand why they made the call they made, so they wouldn't make it again.
That's the work. Not just fixing what's broken. Understanding what broke it.
See Hire Right →A company left one of the largest global search firms after paying a third of first-year salary with no access to the person running their search and off-brief candidates. We ran their CRO search diagnosis first and filled it almost 20 days faster.
Five years later, that CRO is still there.
See Executive Search →As a talent leader, Desiree ran a full audit of her team's technology stack, sunset five platforms and saved more than $100K.
That's the room your product gets judged in. We know how it decides.
See Sell to Talent →"She's been the force behind our growth. She doesn't just advise from the sidelines. She gets in the trenches with you, pressure-tests ideas in real time, and pushes you to think bigger than you would on your own."