DO BETTER CONSULTING
Founder Advisory · Pre-Seed to Series B

Founder Hiring Consultant — Strategy Over Urgency

URGENCY ISN'T A
HIRING strategy.

You've built something real. Now you're staffing it with whoever seems good enough, on whatever timeline the pressure demands. That's not a people problem. That's a signal problem — and it compounds.

The Diagnosis

Why Startup Hiring Fails — And What To Fix First

Most founders come to us convinced they need more candidates. Better job boards. A bigger network. What they actually need is clarity — about what they're building toward, who fits inside that, and what "good" actually looks like for this stage of the company.

When you're unclear, you attract everyone and convert no one. You rush the hire because the seat needs to be filled. You talk yourself into someone because the timing is never perfect. You tell yourself it's fine for the first sixty days.

It's not fine. And you already know that.

AI didn't fix this. It made it louder. More applicants per role, more resumes that read the same, faster screening that still can't tell you who's actually right for the seat. More noise isn't more clarity. That gap is exactly what we close.

"The most expensive hire isn't the one you overpaid for. It's the one you rushed because you didn't know what you actually needed."

— Desiree Goldey, Do Better Consulting
The Work

Founder Hiring Advisory — Engagements & Pricing

Every engagement starts with a signal audit: a direct look at what's actually broken before we decide how to fix it. One bad senior hire can cost 30% to 200% of that person's salary once you count lost productivity, replacement costs, and team disruption. The audit costs $500.

Start Here

Founder Signal Audit™

$500
Credited toward your Sprint, System, or Scale Build engagement if booked within 30 days

A 45–60 minute working session that cuts straight to what's creating friction in your hiring, positioning, or growth decisions. You leave with a Signal Scorecard across six founder signals, your top three priorities, and a 14-day action plan — delivered within 24–48 hours.

Who It's For

Founders who need clarity before they commit to a longer engagement. Or founders who want to test the working relationship before going deeper.

2 Weeks

Founder Signal Sprint™

$3,500

Two working sessions plus async feedback. You leave with a Mini Asset Pack — positioning clarity, offer sharpness, next-hire direction — and clear priorities for the next 30 days. Built for founders who know something is off and need to move fast.

What's Included
  • 2 working sessions
  • Async feedback between sessions
  • Mini Asset Pack: positioning + offer clarity + next-hire direction
  • 30-day priority roadmap
4 Weeks · Most Popular

Founder Signal System™

$9,500

The full engagement. Four working sessions, async support throughout, and a complete Founder Asset Pack — your story, ICP, offer, proof points, hiring plan, and a 30-day GTM mini-plan with a momentum cadence you can actually execute. This is the work that changes how the market, your team, and your future hires see you.

What's Included
  • 4 working sessions + async support
  • Full Founder Asset Pack: story, ICP, offer, proof, hiring plan
  • 30-day GTM mini-plan
  • Momentum cadence built for your stage
6 Weeks · Series A & Series B

Founder Scale Build™

$19,500

Six working sessions over six weeks. Everything in the Founder Signal System, plus the operating infrastructure to scale it. For founders who are raising or have raised a Series A or Series B and need to build like it.

What's Included
  • 6 working sessions + async support throughout
  • Everything in the Founder Signal System
  • Hiring process buildout: scorecards + interview flow + evaluation criteria
  • Anti-bottleneck plan + execution cadence built to scale
Ongoing Engagement
Ongoing · 3-Month Minimum

Operator Partner

$7,500/month

Weekly working sessions and bounded async support across offer, trust, hiring, and momentum. This isn't the Signal System or Scale Build repackaged as a subscription. There's no Asset Pack, no GTM plan, no hiring infrastructure buildout here. This is ongoing access to a thinking partner in the room, for founders who need that continuously, not as a one-time fix.

What's Included
  • Weekly working session
  • Async support (bounded)
  • Ongoing signal repair: offer, trust, hiring, momentum
  • Does not include: Asset Pack, GTM plan, or hiring infrastructure buildout (those live in System and Scale Build)
SCOPED TO YOU

Custom Engagement

Custom pricing — engagements typically begin above $19,500

For work that doesn't fit a fixed scope — overlapping founder and talent leader needs, a faster timeline, or a bigger lift than a single engagement covers. We scope it to the actual problem, not the other way around.

What's Included
  • A scoping call to define the actual problem
  • An engagement built around your timeline, not ours
  • Custom deliverables matched to what you need
  • Same standards and fee principles as above

Signal Audit paid in full at booking. Packages: 50% upfront, 50% at midpoint. Retainers billed monthly in advance.

Already working with us and need to fill a role? Executive Search can run alongside this engagement. Placement fee applies separately, same rate as standalone search. See Executive Search →

The Process

How the Founder Advisory Engagement Works

01 / The Audit

Every engagement starts with the Founder Signal Audit. One working session, six signals scored, three priorities surfaced. You know exactly where the friction is before we agree on how to fix it.

02 / The Plan

Based on what the audit surfaces, we recommend the right engagement — not the most expensive one. If the Sprint is the right call, that's what we say.

03 / The Work

Working sessions are exactly that — working. Not check-ins. Not status updates. We're building, diagnosing, and deciding together. Every session has a deliverable.

04 / The Output

You leave every engagement with assets you can use — not a deck that lives in a folder. Positioning clarity, hiring frameworks, and a momentum plan built for your actual stage.

Right Fit

Is This the Right Hiring Consultant for You?

This is the right fit if:
  • You're pre-seed to Series B and building the team that will define the next phase of the company
  • You've made at least one hire you regret and want to understand why — not just replace the role
  • You're willing to hear a direct answer, even when it reframes what you thought the problem was
  • You're ready to do the work between sessions — not just show up and receive advice
  • You want a thinking partner who has actually built and fixed teams, not a consultant who theorizes about them
This isn't the right fit if:
  • You're looking for someone to validate decisions you've already made
  • You need a recruiter to fill a role — that's a different service and we'll tell you so
  • You want a framework you can implement on your own without support — there are cheaper options for that
  • You're not at a stage where hiring decisions have material impact on the business

If you're not sure which side of that line you're on — that's exactly what the Signal Audit is for.

In Practice
Founder

A founder came to us eight months into a bad hire they knew was wrong at month two. They'd talked themselves into it — the timing was urgent, the candidate seemed good enough, and stopping the process felt like losing momentum. We didn't just help them replace the role. We helped them understand why they made the call they made — the signal gaps, the urgency override, the clarity they didn't have when they posted the job — so they wouldn't make it again.

That's the work. Not just fixing what's broken. Understanding what broke it.

The Next Step

START WITH THE AUDIT.
Everything else follows.

$500. One working session. Your three biggest priorities and a 14-day action plan within 48 hours. If it leads somewhere, the audit fee comes off the package. If it doesn't, you still leave with more clarity than you came in with.

No pitch. No pressure. If we're not the right fit, we'll tell you that too.